Emily Foster


Recent Posts by Emily Foster

Sugar in Supermarkets – Speaking at Food Matters Live!

I am really looking forward to speaking at Food Matters Live on “Sugar in Supermarkets: Consumer thoughts, actions and ways for stores to empower customers.” If you’re going to be there, I would love to chat. Catch me after my session and panel discuss …

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A Deep Dive into Health Care Branding – An Interview

Recently on the DIY Marketing Bites Podcast, I interview Vince Parry on my podcast. He is a health care branding expert and shared a wealth of knowledge. Below is our interview, it was a meaty one! So – you can find the numbered sections to help guide …

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Experiential Event Marketing for HCPs – It's all about BIG IMPACT.

Experiential Marketing, for the sake of both of us I’ll call it EM for short, should be something you are seriously considering or have already implemented in your healthcare business. Why? Because it shows potential clients we’re REAL PEOPLE – and in …

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Understanding & Identifying Ideal Clients | DIY Marketing for Healthcare Professionals

Understanding & Identifying Ideal Clients (i.e. Buyer Personas) You may cringe at the thought of conducting more marketing research but the truth is the more you know about your customer, the better you are able to help them as well as generate inc …

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Specificity the Superhero – 3 Things You Must Do | DIY Marketing for Healthcare Professionals

To grow your healthcare practice and have a steady stream of clients you need to get down and dirty with the details. You need to…Know your Unique Selling Proposition/Point (i.e. what makes you unique) and who exactly you’re targeting. Get specific wit …

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The Art of the Referral – DIY Marketing for Healthcare Professionals

The topic of referrals for healthcare professionals can be a sticky, tricky area. Questions like the following pop into your head;Should I ask for referrals? If so, how often? How do I know what the client will say?Is it professional for me to ask for …

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5 Tips for Website Brainstorming – DIY Marketing for Healthcare Professionals

So you’re building or re-vamping your website yourself. Perhaps it’s Squarespace, perhaps it’s Wix, perhaps you’re a little bit of a technical guru and you’re using Wordpress (kudos). Regardless, there are a couple of things that you want to think abou …

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5 Things You Need Consider When Choosing a Social Media Platform for your Healthcare Practice

As a healthcare professional with your own private practice you’re a one-woman/man-band and you try so hard to gracefully waltz from making the coffee, to the journal articles you printed off three weeks ago, to giving clients cutting-edge advice, to f …

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