Sugar? Let’s keep the message simple

Yesterday was a busy day in the world of nutrition!  With SACN’s report telling us all to eat less sugar and drink fewer fizzy drinks, what does their key message actually mean?  We’ve been told, Free sugars should account for no more than 5% daily dietary energy intake and already I’ve been asked my many, what are free sugars?!
According to SACN, ‘free sugars are those added to food or those naturally present in honey, syrups and unsweetened fruit juices, but exclude lactose in milk and milk products.’  But this seems to be confusing people already!  I do think we need stringent guidelines and things have to change to help reduce our increasing obesity problem.  But what can we do ‘on the shop floor’ so to speak, to keep the message simple?
Let’s call to limit offers on high sugar food and drinks, ban treats at check outs and increase the price of junk food before it’s too late. Stop the sugar bashing and tell people to eat more fibre, enjoy seasonal fruits and vegetables – they’re not so expensive especially if you shop at local markets.

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