16 November 2017
I am really looking forward to speaking at Food Matters Live on “Sugar in Supermarkets: Consumer thoughts, actions and ways for stores to empower customers.” If you’re going to be there, I would love to chat. Catch me after my session and panel discussion, November 22nd, 2017 at 12:30pm – 2pm Room 4. See you there!Emily xQuestions about…
13 October 2017
Recently on the DIY Marketing Bites Podcast , I interview Vince Parry on my podcast. He is a health care branding expert and shared a wealth of knowledge. Below is our interview, it was a meaty one! So – you can find the numbered sections to help guide you to the areas you are interested…
06 September 2017
Experiential Marketing, for the sake of both of us I’ll call it EM for short, should be something you are seriously considering or have already implemented in your healthcare business. Why? Because it shows potential clients we’re REAL PEOPLE – and in this digital age, that is becoming even more important. Because it shows current clients that WE…
03 August 2017
Understanding & Identifying Ideal Clients (i.e. Buyer Personas) You may cringe at the thought of conducting more marketing research but the truth is the more you know about your customer, the better you are able to help them as well as generate increased income within your healthcare practice. Buyer Personas are something you may have heard of…
17 July 2017
To grow your healthcare practice and have a steady stream of clients you need to get down and dirty with the details. You need to…Know your Unique Selling Proposition/Point (i.e. what makes you unique) and who exactly you’re targeting. Get specific with your own goals (personal and for your business).Constantly be refining you goals and USP. Specificity the…
28 June 2017
The topic of referrals for healthcare professionals can be a sticky, tricky area. Questions like the following pop into your head;Should I ask for referrals? If so, how often? How do I know what the client will say?Is it professional for me to ask for a referral?Am I worthy of a referral?Who should I ask for referrals?Where…
01 June 2017
So you’re building or re-vamping your website yourself. Perhaps it’s Squarespace, perhaps it’s Wix, perhaps you’re a little bit of a technical guru and you’re using WordPress (kudos). Regardless, there are a couple of things that you want to think about before embarking on this marketing mission. Domain Name Ideas/Securing a Domain Name. This one is more simple…
17 May 2017
As a healthcare professional with your own private practice you’re a one-woman/man-band and you try so hard to gracefully waltz from making the coffee, to the journal articles you printed off three weeks ago, to giving clients cutting-edge advice, to feeding yourself, to sleeping, to trying to come up with a plan to bring in more clients and spending time…
